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Career Advancement Programme in Video Marketing for EdTech Companies

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The Career Advancement Programme in Video Marketing for EdTech Companies is a ten-unit professional certificate designed to meet the surging industry demand for digital content expertise. As online education expands, skilled video marketers are essential for driving engagement and enrollment.

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AboutThisCourse

This course equips learners with practical skills in scripting, production, analytics, and platform-specific strategies. By mastering these competencies, participants gain a competitive edge, enabling them to create compelling narratives that resonate with students. The program bridges the gap between theory and practice, ensuring graduates are job-ready. It empowers professionals to advance their careers by delivering high-impact video campaigns that boost brand visibility and learner acquisition in the rapidly evolving EdTech sector.

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CourseDetails

  • Strategic Foundations of Video Marketing in EdTech
  • Defining Audience Personas and Learning Journeys
  • Scriptwriting for Educational Content and Engagement
  • Production Essentials for Low-Budget EdTech Videos
  • Editing Techniques for Clarity and Retention
  • Optimizing Video Assets for SEO and Discoverability
  • Distribution Strategies Across Social and Learning Platforms
  • Analytics, Metrics, and ROI Measurement
  • Video Marketing for Lead Generation and Conversion
  • Building a Sustainable Video Content Pipeline

CareerPath

Upon completing the 10-unit Certificate in Video Marketing for EdTech, graduates in the UK market typically advance into the following specialized roles: Video Marketing Manager - 30% Digital Content Lead - 25% EdTech Growth Specialist - 20% Brand Strategy Executive - 15% Freelance Video Producer - 10%

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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SkillsYoullGain

Video Production Content Strategy Audience Analysis Performance Metrics

CourseFee

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FastTrack £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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CAREER ADVANCEMENT PROGRAMME IN VIDEO MARKETING FOR EDTECH COMPANIES
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London School of Planning and Management (LSPM)
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05 May 2025
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