Advanced Certificate in Brand Portfolio Development

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The Advanced Certificate in Brand Portfolio Development is a vital 10-unit professional program designed to meet the escalating industry demand for strategic brand management expertise. This course addresses the critical need for professionals require to navigate complex market landscapes and drive organizational growth.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

By mastering advanced techniques in portfolio architecture, equity measurement, and competitive positioning, learners acquire essential skills that directly translate into career advancement opportunities. Graduates emerge equipped to lead high-impact brand strategies, manage diverse product lines effectively, and deliver measurable business results. This certification serves as a powerful credential, distinguishing candidates in a competitive job market while providing the practical tools necessary to excel in senior marketing roles and secure long-term professional success in the dynamic global economy.

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๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Strategic Foundations of Brand Portfolio Development
  • Market Segmentation and Consumer Insights
  • Brand Architecture Models and Frameworks
  • Brand Equity Measurement and Valuation
  • Positioning Strategies for Portfolio Brands
  • Managing Brand Cannibalization and Synergy
  • Brand Extension and Line Stretching Tactics
  • Mergers, Acquisitions, and Portfolio Rationalization
  • Digital Integration in Brand Portfolio Management
  • Performance Monitoring and Portfolio Optimization

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Graduates of the Advanced Certificate in Brand Portfolio Development are well-positioned for senior roles within the UK's dynamic marketing and business sectors.

The following breakdown illustrates the most common career paths pursued by alumni.

Brand Manager (30%) Marketing Strategist (25%) Product Manager (20%) Portfolio Analyst (15%) Consultant (10%)

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Brand Strategy Portfolio Management Market Analysis Value Creation

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
ADVANCED CERTIFICATE IN BRAND PORTFOLIO DEVELOPMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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