Postgraduate Certificate in Digital Performance Monitoring
-- viewing nowThe Postgraduate Certificate in Digital Performance Monitoring is a comprehensive course designed to equip learners with the latest skills in digital performance analysis and optimization. This course is crucial in today's digital age, where businesses rely heavily on their online presence to reach customers and drive growth.
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Course details
• Digital Performance Monitoring Fundamentals: Introduction to digital performance monitoring, key concepts, and benefits. Understanding the digital landscape and the need for performance monitoring.
• Performance Metrics and KPIs: Identifying and understanding key performance metrics and KPIs for digital channels. Establishing a data-driven approach to monitoring and optimization.
• Web Analytics Tools: Overview and hands-on experience with popular web analytics tools, including Google Analytics and Adobe Analytics.
• Social Media Monitoring: Monitoring and analyzing social media performance. Identifying and tracking social media KPIs.
• Search Engine Optimization (SEO) Monitoring: Understanding the basics of SEO and monitoring SEO performance. Identifying and addressing SEO issues.
• Conversion Rate Optimization (CRO) Monitoring: Monitoring and optimizing conversion rates. Identifying and addressing CRO issues.
• Real-User Monitoring (RUM) and Synthetic Monitoring: Understanding the differences between RUM and synthetic monitoring. Implementing and optimizing these monitoring strategies.
• Data Visualization and Reporting: Visualizing and reporting digital performance data. Creating actionable insights from data.
• Digital Performance Monitoring Best Practices: Best practices for digital performance monitoring. Implementing a comprehensive digital performance monitoring strategy.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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