Postgraduate Certificate in Digital Game Marketing for Communication
-- viewing nowThe Postgraduate Certificate in Digital Game Marketing for Communication is a valuable course designed to equip learners with essential skills in gaming industry marketing. This certificate course highlights the importance of game marketing, an increasingly critical field as the gaming industry continues to grow exponentially.
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Course details
• Digital Game Market Analysis: Understanding the market trends, consumer behavior, and competition in the digital game industry.
• Game Design and Development Process: Overview of game design concepts, development methodologies, and the role of marketing in the game development lifecycle.
• Digital Marketing Fundamentals: Exploring digital marketing channels, platforms, and strategies with a focus on the gaming industry.
• Social Media and Influencer Marketing: Utilizing social media platforms and influencers to promote digital games and connect with target audiences.
• Content Marketing and Storytelling: Leveraging content marketing strategies, including storytelling and world-building, to engage players and build game brands.
• Performance Marketing and Data Analytics: Implementing data-driven performance marketing campaigns and measuring their effectiveness to optimize marketing efforts.
• SEO and SEM for Digital Games: Strategies to improve search engine rankings and visibility for digital games through SEO and SEM techniques.
• Gaming Communities and User-Generated Content: Building and managing gaming communities, fostering user-generated content, and encouraging player engagement.
• Ethics and Compliance in Digital Game Marketing: Ensuring marketing campaigns comply with industry standards, ethical guidelines, and legal regulations.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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